Financial Capability Lead

Hi, I’m Emma. I’m a financial education and wellbeing practitioner. I support women to explore their relationship with money, understand the choices they make and build knowledge, confidence and skills in managing their finances in a way that feels right for them.
Money is about more than numbers, it’s tied to our experiences, emotions and the stories we tell ourselves about what we deserve and what’s possible. I aim to create safe, supportive spaces where women can ask questions, reflect and take positive steps at their own pace.
Something about me: I wrote a book for Martin Lewis to help young people build their financial skills and many years ago, I was Merseyside’s under-18 ballroom and Latin champion.
My goal is simple: to help as many women as possible feel confident and in control of their money and for them to develop positive, lifelong habits that support their wellbeing and independence.

